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Joey's Flyer Making Quest

Updated: Jun 29, 2023

Joey (Ghosttown Graphic Art) has made a ton of showbills and band art. Check out this post where Joey talks about it and some of the projects he's done, including the Second Coming of Heavy series by Ripple Records.

Over the years, I've had the opportunity to work with a myriad of bands, labels, venues, and promoters to make flyers. It all started out of necessity when I was still in high school. I've always been an artist, and after joining a band, it didn't feel right to play a show without a flyer. That's what really started all of this. I still have copies of some of those first flyers, but I'm not going to share them here, because they are terrible haha.

I have always had a fascination with art nouveau, and I fell in love with Bill Graham's flyer style. These are the iconic flyers made for the Fillmore West in San Francisco in the 60s and 70s. like the one over here --->

My goal was to make flyers like this, but add some more art nouveau elements to them, as well as use the tools available to us now to make a more modern style of flyer. I'm still on this journey, but I feel like each flyer is getting better.

Second Coming of Heavy

One of the more fun adventures I undertook was working with Carrie Olaje, under Ghosttown Graphic Art, to develop a series of 10 pieces for Ripple Music's Second Coming of Heavy series. This was a fascinating project. Carrie Olaje is an amazing artist, tattoo artist, and painter. Working with her was a blast. We would sit down and discuss the direction of the art, usually just scribbling on some blank paper. She would work up mock-ups in pencil and ink, and then I would go in and do the digital coloring, add the text, and put together the rest of the album art.

For an example here is a side by side of the original ink and the finished color:

We did ten of these album covers, working with Ripple and the 20 bands who were a part of the series. Another fun part of putting together the art for a series like this was trying to incorporate design elements to tie them all together. The images themselves tell a story, which almost follows a heroes journey. We also added an OBI strip (like above) to each album, with a variation of art on it.

Another fun aspect of this project was our inclusion of spine art. I remember going through a bunch of magazines at junk stores when I was a kid, and I was always fascinated by the spines. Some magazine companies would use the design on the spine to make a picture when all of the magazines were in order and the collection was complete. We decided to incorporate this concept to this project, while adding a little poke at one of the owners of Ripple, Todd Severin. Todd is an also an MD, or more specifically, an Ophthalmologist. We thought a fist holding a bloody eye was appropriate for his rock/metal music label.

This was project was a blast, and Fuzz Evil also got to contribute music to this collection. We added 4 tracks on a split with Switchblade Jesus for Chapter 7.

Enjoy! here are the pieces below:

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